I adopt this Code of Ethics and strive to adhere to these important principles.
I am an ambassador of ethical conduct in the industry through my own behaviour and by sharing these principles with other photographers and the public.
I educate myself about the weather, terrain, culture and potential hazards before visiting a new area.
If I am leading a photo group, whether commercially or not, I ensure that the group members are informed about the Code of Ethics, potential hazards and other safety concerns, and that the group size is appropriate given the sensitivity of the place we are visiting.
I am always forthcoming about my post-processing and refrain from representing my photographs as something they are not.
I will not photograph and wildlife in captivity (Zoo’s, Theme Parks and Aquariums) only in their natural habitant.
I inform myself about the plants and animals I intend to photograph. I avoid photographing them if they exhibit distress signals, and during times of physical strain or breeding seasons. If my presence is causing stress, I leave the area immediately.
I stay on designated paths and trails. If there is no trail, I follow proper etiquette by educating myself on the principles of Leave No Trace.
I know and respect my physical limitations and keep myself out of harm’s way by avoiding situations where my health and safety or the health and safety of others could be put at risk by my actions.
I avoid stopping to photograph if it is likely to start a chain reaction resulting in other visitors crowding the area which may create unsafe conditions and impact the environment. I find another time or place to continue photographing.
If I see someone violating the Code of Ethics, I will consider talking with them about the possible effects of their behaviour. I will only do so if I do not perceive any threat to my personal safety. As an alternative, and if their behaviour is particularly egregious, I will consider documenting the situation and reporting them to the appropriate authorities.
I am patient and courteous with non-photographers visiting a scene. I am creative and can adjust my expectations of the images I planned to make. I am open to new ideas as they present themselves to me.
I am aware of my position and how it may interfere with the ability of the photographers and non-photographers around me to enjoy a scene.
If someone wanders into my scene, I am courteous and will wait for them to move. I will consider adjusting my own position, or kindly asking them to move when they are ready.
I keep rare species safe and intact by not broadcasting the location of a fragile area, plant or animal. I remove GPS data from my images before sharing them with others.